Oration Speakers is four years in business this month, even though we have been working with many leading Keynote Speakers and Thought Leaders, Nobel prize winners in the area of technology, politics and economics since 2006.
Oration Speakers has grown to be a high Level Speaker Bureau and a trusted organisation that event organisers and busy CEO's come to when they need advice and consultation on sourcing the best Keynote Speaker and Thought Leaders for their conferences worldwide.
We are grateful for the wonderful Thought Leaders and high quality Corporate event Speakers we have worked with since we commenced business. From our very first engagement with Mr Larry Brilliant, to other big-name Keynote Speakers, such as Mr Steve Wozniak, Mr Marc Raibert (and his Spot Mini Robot), Mr Steven Pinker, Mr Nassim Taleb, Mr Ricardo Semler, to name but a few! We are also work with new and upcoming Speakers, who are might not be as well known, just yet!
We are also grateful to have forged wonderful working relationships with our clients, who organise tech conferences to marketing conferences to sustainability conferences and all sorts of conferences in between, who trust in us and know that we will deliver. We enjoy providing valuable advice on the best Thought Leaders and inspirational Speakers they can choose from.
Moving forward for 2020, based on our experience and what we see are the most highly requested topics, below are eleven key key emerging trends/topics that should supercharge your event planning and provide engaging content for your audience.
Robotic engineers are designing the next generation of robots to look, feel and act more human. To make it easier for us to engage with a machine, the challenge is to make robots look aesthetically more pleasing so we can interact with them more effectively in our everyday lives. There is of late an increasing demand for ‘humanoid’ robots, a robot that appears to resemble a human without actually being one. Oration Speakers has already booked a humanoid robot for a conference in 2020.
This type of data analysis is steadily influencing the lives of those who own IoT devices, like smartwatches, phones, cars, and more and continues to be a popular theme at conferences.
ARTIFICIAL INTELLIGENCE (AI)
We are currently seeing an increase in the accuracy and availability of real-world simulations, which is continuing to be more powerful and accurate. More devices will continue to run AI-powered technology and AI will continue to monitor and refine business processes.
Virtual Reality where users wear a headset and are fully immersed in computer-generated environments and Augmented reality, where computer images are superimposed onto the user's view of the real world continue to be trending topics.
THE INTERNET OF THINGS
As robots and computers are talking to each other more efficiently this has speeded up business decisions. IoT has affected how companies are managed by stripping layers of management thus making significant changes to the work environment (the next trend).
THE FUTURE OF WORK
The future of work offers unrivalled opportunities but yet poses serious challenges. Globalisation, technological progress and demographic change are having a profound impact on society and labour markets. Accelerated action is needed for people to meet the challenges of the changing world of work. Again, a very common theme affecting all industries.
2020 will see newer, faster and frequently changing digital technology to solve problems. One of the examples of digital transformation is cloud computing, this is the in-demand availability of computer system resources, especially data storage and computing power, without requiring direct active management by the user. Technology, such as 3D printing and Nano technology will also continue to play a big part.
THE FUTURE OF MEDIA
The future of traditional newspapers and the role of media. The apparent decline of traditional newspapers and the expansion of mobile web access. The obvious increase in the consumption of online news media is leading to the stagnation and in some cases decline in print readership and advertising.
This in turn is leading to an increased investment in better websites and brands are being challenged in how they market, communicate and engage with employees, customers and consumers resulting in more competition.
On the other hand, consumers are getting more concerned about how their data is being used so data is going to become more scarce. Nevertheless, this same data/metrics is now yielding more concise information, (through AI and Deep Learning) and these metrics are already improving the value that brands can expect from influencer marketing and brand integration.
FUTURE OF SOCIAL MEDIA
Social media is also being affected and it will continue to grow. It will expand within and beyond marketing to become an essential part of how organisations deliver outstanding customer experience, regardless of whether it’s business-to-business, business-to-consumer or business-to-employee.
This technology and innovation continues to compete with traditional financial services in the delivery of financial services. As a result of the app economy, the question now is who processes and makes money from online payments. The battle between banks, credit card companies, telcos and software companies continues to be a major trend.
It is becoming more important for businesses to ensure that the data that they work with is protected. As technology evolves, so does the way business is done worldwide.
As the world continues to become more digital, computer hackers continue to invent new ways to steal data. Bizarrely, even though this is of upmost importance, companies/consumers seem to be ambivalent about the threats of cybercrime. We work with a host of Speakers who can talk about cybersecurity.
SUSTAINABILITY AND THE ENVIRONMENT
Climate change is such a hot topic at the moment and it is becoming more important than ever to keep up with and invest, in the latest sustainability efforts, particularly in the world of business.
Important topics such as the changes in energy production and reducing consumption, changes to how we eat, such as the new popularity of plant-based eating to our burgeoning relationship with plastic and recycling. The upshot is the impact consumer awareness and youth advocates on affecting government regulations and policies.
In our opinion these are the most in demand themes, however on a more optimistic note, even though Automation is going to continue to have a massive impact on everything in the next one or two years, human creativity and insight is still of upmost important. Real success depends on creativity rather than just platform knowledge, which can become commoditised over time.
Hearing a leading Thought Leader in any of the above topics can influence how your business grows and develops. New challenges and huge new opportunities are ahead! For information on any of the themes above or to discuss potential Keynote Speakers for your event above please contact firstname.lastname@example.org.
If you are organising a smaller event and do not have the budget to use traditional marketing, please find below 5 free useful tips to get people interested in (and coming to your event).
1 - Ask your Keynote Speaker for help.
When you have sourced your Keynote Speakers they can help bring awareness, added value and boost potential audience reach in advance of the event. Ask the Keynote Speaker to spread the word on their social media platforms and to share blog posts as well as videos about your event. This is like having another key marketeer on the team!
2 - Engage with your audience in advance.
If you are involved in event management, you will know that some Keynote Speakers will be willing to do a meet-and-greet at the conference venue before the event with target audience members. The Speakers Bureau can often help with this. If this is done before the actual presentation it can increase the profile of your event by generating good well-being and publicity. You may also gain some expert insights and feedback that you might not have been aware of before. This was done at the recent event with Mr Steve Wozniak in Brussels.
3 - Connect and involve
As a busy event Manager who is short on time, sometimes it is useful to get followers involved in meeting programs upfront by inviting them to help steer programs. They will help you come up with an event marketing plan. Ask your followers to submit comments and suggestions, or contribute multimedia content via internal, online, social media, strategic partners, or other readily available distribution channels. This sometimes can be better than paid advertising, or even Facebook ads.
You can then use their submissions to help select program and track topics and incorporate their questions and insights into presentations. (This information can also be easily saved and re-purposed for other initiatives).
4 - Capitalise on content marketing.
Content marketing efforts should be an ongoing part of every company's promotional efforts. You and your organisation are the experts in your particular field. Find ways of getting your own employees to write blogs, newsletters and podcasts.
Events provide a great opportunity to get your employees to share their expert knowledge. This will help awareness and will continuously develop added value. Keep updating new content to give your potential audience a reason to come back to your site. As time goes on you could even add more added value by doing up a new e-book or an audio of video podcast series about your event.
5 - Always respond to feedback (even if the feedback is not positive).
Event managers should always follow up with the audience before and after the event. In this way, you are continuing the promotion and marketing of your event online and on social media. Ask the relevant questions, such as how the event could be improved? Ask for their thoughts on future trending topics and the programme itself. This is another opportunity to build brand loyalty and keep your brand in the front of their mind.
Try and make your approach different and exciting, sometimes newsletters get lost in an inbox. Go to other social channels and find out what your audience loved (and disliked) and what they would like to see more of. Maybe there is a need for more motivational speakers, inspirational speakers, or business speakers? You'll be surprised at what you find from listening to people’s input and chatter. This also gives people more reason to engage, get excited about your event, tell others about it and hopefully attend your next event!
The Speaker Bureau can then help source the exact Keynote Speaker you are looking for, based on this feedback.