Fara Warner has worked in every storytelling medium from traditional print, books, and digital publishing to virtual reality films throughout her three-decade career. She is an award-winning author and journalist who speaks on the art and science of storytelling in a digital age, trends in digital publishing as well as the critical need for diversity in the creative teams and women’s growing economic and social power.
In the past decade, she has led diverse teams of developers, designers, writers, and editors to create compelling and creative custom content programs for the world’s largest brands, including Ford Motor Co., Morgan Stanley, MINI USA and Netflix. Her focus on creativity, journalism-forward storytelling and production excellence can be seen in the work she has created for WSJ. Custom Studios, the custom content unit of The Wall Street Journal, where the team’s work has been awarded the Cannes Lion for Effectiveness, two D&AD Pencils for design and development as well as more than 70 other awards for editing, design and development.
As a vice president of custom content and the global content director at WSJ. Custom Studios, Fara combined powerful technology and emotive storytelling techniques to create immersive programs for a deep portfolio of national and international brands and companies. Projects such as Cocainenomics, created for the launch of Netflix Narcos, brought together investigative journalism, interactive data visualizations and gaming to create a program that has been called “as addictive as the show and the drug itself.”
In the program Defy Hunger Together for MINI USA, the studio took on the critical issue of hunger and food insecurity in America through a solutions-based journalism approach. Through documentary video, on-the-road reporting, and a final report delivered at the WSJ’s Global Food Forum, Defy Hunger Together reveals how custom content can effectively investigate and explore critical social issues that are now gaining national recognition by national news organizations.
Prior to joining WSJ, she served as editorial director of Aol Inc.’s Tech, Business and Entertainment Group, overseeing editorial strategy and teams for leading finance technology blogs, including DailyFinance, TechCrunch, and Engadget. She created and produced the year-long program, This Built America, that explored through documentary video, powerful photography and narrative journalism the resurgence of American manufacturing following the 2008 Great Recession. The program was sponsored by Ford Motor Co. Warner was formerly the editorial director of international special editions at Newsweek/DailyBeast and has held editorial positions at Fast Company and The Wall Street Journal.
She is the recipient of the Howard R. Marsh Visiting Professorship at the University of Michigan where she taught digital storytelling. She holds a master’s degree in journalism from Columbia University and was a 2005-2006 Knight-Wallace Fellow at the University of Michigan.
Dow Jones - Vice President, Custom Content.
Global Content Director – Wall Street Journal.
Editorial Director, AOL Tech and This Built America.
The Power of the Purse: How Smart Companies Are Adapting to the World’s Most Important Consumers--Women.